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| A catalog is the ink and paper equivalent of a retail store, with many of the same sales objectives. Your catalog design must be a delight to the eye showing products in their best possible light. Use of quality product photography, clean design and an easy to find order form are key elements. The mail order form must be designed so that it's easy for the shopper to order, easy for the fulfillment house to understand what to ship, and easy for the merchant to track the success of the catalog. Also see Electronic Catalogs (eCatalogs). |
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S E A L S C I E N C E I N C . Targeting primarily engineers in specialized market sectors, this catalog design is one in a series designed to help the user understand how to interpret the companies part numbering system and engineering specifications in order to determine if a standard part is available or if a custom part must be manufactured. |
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